4K AI Upscaling - Watch all your content in glorious 4K, even if it wasn't filmed that way

From news to classics, our most powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. With AI and 20 neural networks, our TV intelligently analyses images and restores detail for a stunning visual experience.

Motion Xcelerator 120Hz - Experience ultra-smooth TV gaming with up to 4K 120Hz motion

Designed for next-gen consoles, it guarantees ultra-smooth visuals and ultra-low input lag for responsive gameplay. Become the greatest of all time with lightning-quick motion.

Smart TV powered by Tizen - Your favourite apps on the best-selling Samsung Smart TV

Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, BBC iPlayer, Disney+, Apple TV and NOW apps - all in one place. Not sure what to watch? Our easy-to-use and customizable Smart Hub platform gives you personalized recommendations.

Samsung TV Plus - Entertainment for every day. Always for free.

Watch 1000s of TV shows and movies, for free, with Samsung TV Plus. Get instant access to live and on demand entertainment like The Jamie Oliver Channel and The Graham Norton Show. Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.

Quantum Processor 4K - Picture and sound automatically optimised

Think of the processor as the brain of the TV. The smarter the processor, the better your experience will be - and this processor introduces AI to optimise your content. It adjusts the brightness and upscales the resolution of what you're watching to 4K, even if it wasn't filmed that way.

Quantum HDR - Open up previously hidden depth and detail

Want to see exactly what's lurking in the shadows of that terrifying scene, or witness the true beauty within that sun-soaked beach? The wider the HDR range, the more lifelike the image and thanks to Quantum Dot Technology, this TV has improved brightness and colour compared to conventional UHD TVs.

Dual LED - Bold contrast and true-to-life colour

Samsung's Dual LED technology uses warm and cool LEDs to light up the TV. So whether you're watching a documentary set in the Sahara or a movie scene in the depths of the ocean, you'll always get more truthful colour and bolder contrast.

Object Tracking Sound Lite - Sound that tracks the action on-screen

Object Tracking Sound Lite chooses which of the TVs front speakers the sound comes through depending on where the action is happening on screen. So you can hear a car fly along your screen or the crowd cheering all around you.

AI Sound - Sound optimised for your room and content

Using AI and 20 neural networks, the TV optimises the sound for what you're watching and where you're watching it. It automatically tailors the sound to your space; clarifies voices over background noise; and adapts the sound to match the type of content you're watching. You'll hear every detail.

Samsung Q-Symphony - Samsung TVs and soundbars play together in perfect harmony

Enhance your Samsung TV experience with a Samsung Soundbar. Designed to work in perfect harmony, enjoy exceptional sound from both your TV and soundbar speakers – at the same time. Get the audio experience your Samsung TV deserves.

Cinematic Q-Series Soundbar - 3D surround sound for the ultimate cinematic experience

Ultra Slim Soundbar - Impossibly slim and packed with powerful sound

Essential B&C-Series Soundbar - Hear more than just TV sound

AirSlim Design - A stunningly slim and sleek design

You don't just want your TV to look good when it's on - you want it to blend into your room when it's off too. This TV has a slim design with a clean cable solution, so it will look stunning from any angle.

Gaming Hub - Where gaming comes together. No console required

Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place. With no downloads, storage limits or console required, just turn on your TV and play.

FreeSync Premium - Ultra-smooth gaming without screen tearing and stuttering

Set yourself up for victory with effortlessly smooth gameplay. AMD FreeSync Premium works with your next gen console to give you an exceptional gaming experience with reduced screen tearing and stuttering.

Game Bar - Optimise your gaming experience

The advanced Game Bar lets you quickly optimise your gameplay—whether that's switching aspect ratios, checking input lag, activating virtual aim point or minimap zoom. Choose to play at wide 21:9 or ultrawide 32:9 aspect ratios and see more of your surroundings at once.

SmartThings - Control your smart home from your TV

From game consoles and smart lighting, to speakers and 1000s of smart devices, Samsung Smart TV gives you control at the touch of a button. You can even monitor home cameras, or see who's at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected.

Multi View - See it all at once, on the big screen

Never miss another moment. With Multi View, you can play your mobile content alongside the TV, all at once, on the same screen. Simply pair your smartphone to your TV with screen mirroring to split the big TV screen. Handy if you want to keep an eye on the football score whilst watching a movie.

Samsung Daily+ - Manage your daily activities

Samsung Daily+ brings together apps such as SmartThings, Workspace and Samsung Health so that you can easily manage your daily activities and lifestyle from the comfort of your TV.

Samsung Knox Security - Your privacy. Secured.

Samsung Knox ensures that confidential and sensitive data stays safe, with multi-layered security; automatic blocking of harmful attacks; and constant audits, updates and monitoring. It even protects all the Home IoT devices connected to your TV. It's your privacy, secured.

SolarCell One Remote - Control all your devices with one solar-powered remote

Consciously crafted, the universal remote can control all of your compatible devices. It charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries.

AI Energy Mode - Monitor and reduce your energy consumption.

Save energy with AI Energy Mode and SmartThings. With AI Energy Mode, your TV adjusts the brightness depending on the content you are watching and the surrounding light levels in your room to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV.